Real Estate Photography and Video Trends 2023.
Natural-Looking Real Estate Photography:
An essential trend for real estate photography in 2023 is a move towards more natural-looking real estate photography. This could mean using less artificial lighting, no filters or overly saturated images, and editing photos to look more like they were taken in the daytime (even if they were taken at night).
The goal is to keep the image relatively true to life. In post-processing, only minimal adjustments should therefore be made to the color temperature and white balance to make the property image look more realistic and lifelike than perfectly edited.
As a result, real estate photography in 2023 will accurately represent to viewers what they will encounter while visiting the property. The mission is to keep it authentic while still making it attractive, which will make potential homebuyers enticed to see more.
Another possible trend for real estate photography in 2023 is an increase in the use of vertical photos. This could be due to the increasing use of mobile phones and the growing popularity of platforms like Instagram and Pinterest, which favor vertical images.
Vertical photos are simply photos in portrait orientation with an aspect ratio tailored to fit the mobile phone screen. They can often provide a more comprehensive view of a property than horizontal photos can.
Drone/Aerial Photography and Video:
With the increasing access and use of drones, aerial photography and video will continue to be a growing trend this year.
Not only can aerial photography offer stunning views of properties, but it can also provide a bird’s eye view of the neighborhood and its schools, churches, recreational parks, and so on, which gives the potential buyer a good overview of the property and its surroundings.
Drone photography and video is also excellent for shooting properties from unique angles and highlighting special features of the home. While aerial photography is a must for high-end luxury properties, it’s also essential when the location is a strong selling point.
360 Virtual Tours and Photos:
The increasing availability of Virtual Reality (VR) technology and Augmented Reality (AR) makes interactive 360 virtual tours and photos hot trends in 2023. In fact, studies show that the virtual tour market is expected to reach $6.5 billion during the forecast period at a 31% CAGR.
Virtual tours can provide potential buyers with a more immersive look at a property than still photos can. They are basically like a permanent open house, which makes them the ultimate selling tool for any agent or Realtor..
First of all, prospective homebuyers can conveniently access the tour whenever they want, from their office, at home, or while traveling. Second, they’ll be able to visualize themselves living in the space from authentic and interactive images, which will be the main goal of real estate photography in 2023.
Virtual Staging Images:
Virtual staging is a process of digitally adding furniture and decor to images of empty or outdated rooms, in order to give potential buyers a better idea of what the space could look like once it's fully furnished.
Your home’s marketing is the most important part of selling your home. It begins with preparation and is paired with a great real estate photographer.
Emerson Aniceto Productions can help make your home sell quickly with high-quality photography, 360 Virtual Tour, Virtual Staging Photos, Walkthrough Video and other services, with 24-hour turnaround delivery. Contact me for more details about my services.
