Real Estate Video Production:
Real Estate Video Tour is a powerful marketing tool that can showcase the features and benefits of a property in a dynamic and engaging way.
According to Multiple Listing Service statistics, properties with accompanying aerial imagery are 68% more likely to sell than properties without aerial imagery. Additionally, according to Zillow research, listings with video receive twice as many views as listings without video. Furthermore, according to RISMedia research, 73% of homeowners say they are more likely to list with an agent who uses video tours on their listings.
A Real Estate Video Tour of a property allows potential buyers or renters to explore the space virtually. It provides an immersive experience that showcases the property's layout, features, and overall ambiance.
They offer a convenient alternative to physical visits and enable viewers to navigate through the property at their own pace. Video Tours are commonly used by agents, and property developers to attract potential buyers, showcase the property's unique selling points, and provide an accurate representation of the space.
Using a camera and a drone, photographers can create stunning videos that capture the attention of potential buyers and sellers:
Camera: is essential for real estate video tours, as it can record high-quality footage of the interior and exterior of the property, as well as the surrounding neighborhood and amenities.
For better results the camera need be mounted on a gimbal or a slider to create smooth and stable shots. A camera can also be used to take still photos that can be integrated into the video or used separately.
Drone: is a great addition to real estate video tour, as it can provide aerial views of the property and the land and from surround area, as well as cinematic shots that can enhance the storytelling.
A drone can also be used to create 360-degree panoramas, maps, and surveys of the property. A drone can also be used to film video from different angles and heights, creating a sense of scale and perspective.
Video Tours can help agents stand out from the competition, attract more leads, generate more referrals, and sell properties faster and for higher prices. For future buyers, real estate video tours can help them visualize themselves living in the property, highlight the unique features and selling points of the property, and save them time and money by reducing the need for physical visits.
Having different uses depending on the type and size of the property, the video tour can be done for residential properties, showing case the home's layout, design, amenities, and curb appeal. For commercial properties, real estate video can highlight the business potential, location, infrastructure, and profitability of the property. For large properties or raw land, real estate video can show the entire scope, boundaries, topography, and natural beauty of the property.
However, real estate video Tours has some challenges and limitations that need to be considered. One of them is the cost of acquiring and maintaining the equipment. A good camera and a drone for real estate photography and video can cost anywhere from $1900 to $4000 or more. Another challenge is the skill and experience required to operate the equipment safely and effectively. A real estate photographer needs to have a good understanding of camera settings, lighting conditions, composition techniques, editing software, and storytelling skills.
Another challenge is the legal and regulatory environment for using drones for real estate. In the United States, anyone who wants to use a drone for commercial purposes must obtain a Part 107 Remote Pilot Certificate from the Federal Aviation Administration (FAA). This requires passing an online knowledge test, registering the drone with the FAA, following certain rules and regulations regarding airspace, altitude, speed, weather, visibility, privacy, and safety. Additionally, some states and localities may have their own laws and ordinances regarding drone use that need to be respected.
Using Real Estate Video Tours camera and drone is a valuable service that can benefit both agents and clients in many ways. However, it also requires a significant investment in equipment, skill, time, and compliance. The best option is hire a professional Real Estate drone Videographer who has the necessary equipment, expertise, license, insurance, and portfolio to produce high-quality videos at a reasonable price.
Your home’s marketing is the most important part of selling your home. It begins with preparation and is paired with a great real estate photographer.
Emerson Aniceto Productions can help make your home sell quickly with high-quality photography, 360 Virtual Tour, Virtual Staging Photos, Walkthrough Video and other services, with 24-hour turnaround delivery. Contact me for more details about my services.